Buying Advisory

RFR’s buying team is regarded as one of the most experienced and effective in the London market. “Their reputation precedes them; they are the leading property buying agents in the UK”, states Chambers HNW Guide, 2022.   Now one of the largest in London, the team have discreetly advised on some of the most high-profile, high-value and highly sensitive transactions in London.

Led by Sophie Rogerson, the team’s knowledge and experience in the key Prime and Super Prime London markets is exceptional. Whether clients are looking for a substantial family home, relocating to London for business, searching for a unique and elusive apartment on the best of the garden squares, or within one of London’s super prime branded residences, RFR provide access to the finest homes in London.

With an enviable track record for representing only the best buyers in the market, the team have unfettered access to the very best of London’s properties.   The firm remains one of only a few who do not sell any property, ensuring we remain free from conflicts and enabling the team to work collaboratively and creatively with London’s key selling agents and developers to open doors to those more unique and elusive off-market opportunities.

With an intuitive and highly effective negotiating style, the team are adept at reading the people and the circumstances in each transaction, employing considered and appropriate strategies and winning out for their clients in competitive bidding situations, even where we are not the highest bidders. 

Clients and peers praise the firm’s transactional expertise, particularly its ability to deliver successful outcomes even in the most complex and time pressured of circumstances.  This gives our clients an advantage in the current competitive environment where deliverability is often as important as the headline price.  At every stage of the transaction, we act as advisors to our clients: it is our role to understand the detail of the transaction, to give our opinion, to lead the professional team, to make sure that our clients feel comfortable with all aspects of the due diligence and ultimately to ensure they buy an exceptional property with total confidence.

For more information, please contact Sophie Rogerson –